Gravity Forms makes my list of Non-Programistan tools. I haven’t seen quite enough posts celebrating the fact that Gravity Forms can do magic. The key feature at the moment that is kind of blowing my mind is the ability to use modifiers on the submissions fields— the ability to have the label (what the user sees/answers) be one thing and the value be something entirely different. It has the potential to enable some SPLOT like activities without the coding on the tool maker endI know Alan Levine. Alan Levine is a friend of mine. I am no Alan Levine. . . . I know that sounds like nonsense but just follow me a bit . . . It’s easy to miss the checkbox that turns on the values. You can see it in the fairly annoying GIF above. The cool thing is you can put virtually anything in the value field- images, HTML chunks etc. This plus the ability to create content templatesThink mail merge . . . gives you the ability to have user form interactions create some fairly sophisticated content.You can also chain forms and use variables from the forms in the URLs which would enable some wild options with Choose Your Own Adventure style progressions. In this example the user selects “Awesome” as the answer to a […]