Encouraging Creativity at SXSW

Sat in a panel on encouraging creativity today. Thinking about it, it was a mix of creativity and productivity from a business view point. I think that’s good when thinking about trying to encourage creativity in the classroom. Both business and education seem to want a consistent, for lack of a better word, organized creativity.1 Here’s the my take on the presentation by Behance.com2 They say there are three buckets that influence the amount of productive creativity going on in a place.3 Bucket One – Productivity Generate ideas in moderation – too many ideas can be just as bad as too few. There might be a point where you want everyone throwing out all their ideas but you also need a culling process to focus things. They recommend having one person who’s job was not to come up with ideas but to look at them critically. Urgent vs Important – make the distinction and act accordingly. If we want teachers to be creative, that’s a big one for schools. They also encourage windows of “non-stimulation” to focus on doing the important things. Think of a teacher’s and administrator’s day. It’s all urgent and creates a kind of harried, unfocused scurrying that gets lots done but often at very shallow levels. I think of our administrators at any meeting. They are […]