Khan Academy and the Effectiveness of Science Videos | Action-Reaction

It is a common view that “if only someone could break this down and explain it clearly enough, more students would understand.” Khan Academy is a great example of this approach with its clear, concise videos on science. However it is debatable whether they really work. Research has shown that these types of videos may be positively received by students. They feel like they are learning and become more confident in their answers, but tests reveal they haven’t learned anything. [ed. note: textbook definition of pseudoteaching]

Ignore the customer experience, lose a billion dollars (Walmart case study) – Good Experience

The mistake was a lack of customer focus. I know, I know: “They ran a survey! Customers loved the idea!” But that’s exactly the problem. Walmart didn’t pursue the question of what customers wanted. Instead, Walmart came up with the answer first, then asked customers to agree to it. That’s exactly the wrong thing to do, because it ignores customers while attempting to fool stakeholders into thinking that the strategy is customer-centered.

Put another way, Walmart based this incredibly expensive misadventure on what customers said, rather than what they did. And the customer experience is all about what customers do. In real life. No hypotheticals. Walmart acted without considering the customer experience, and that was a big mistake. (

You Got This. I Got This. Rebecca Black’s “Friday”. | The Line

First: You have all the completely unearned, massive engagement of kids who know this song was released only two or three weeks ago to 85 million hits on Youtube. Strong recommendation: don’t wait. Get this into your classroom before two weeks are out.

Second: Like every other human being, kids jump at the chance to be the experts. They ache to be critics on why a piece of writing works or doesn’t. Let them.

Finally: Everyone talks about anchor papers and quality exemplars, but just as instructional– and often a heck of a lot more fun– is looking at work that is really, really bad.