- The Sound of Data (a gentle introduction to sonification for historians) | Programming Historian
Sonification is the practice of mapping aspects of the data to produce sound signals. - The North Face used Wikipedia to climb to the top of Google search results | AdAge
The brand and agency took pictures of athletes wearing the brand while trekking to famous locations around the world, including Brazil’s Guarita State Park and Farol do Mampimptuba, Cuillin in Scotland and Peru’s Huayna Picchu. They then updated the Wikipedia images in the articles for those locations so that now, the brand would appear in the top of Google image search results when consumers researched any of those locations—all done for a budget of zero dollars.