Apple’s most valuable intangible asset isn’t its patents or copyrights — it’s an army of people who believe that using products from a $2.89 trillion multinational makes them members of an oppressed religious minority whose identity is coterminal with the interests of Apple’s shareholders.
–a pattern that’s being used in so many places lately
The user modeling research at Spotify entails translating users’ in-app activities into human traits, interaction models, emotional understanding modules, and situational contexts, thereby uncovering our users’ individuality. To do this, we use a multidisciplinary scientific approach at the intersection of music psychology, behavioral analysis, and machine learning. This enables us to build datasets and user interaction models to create engaging and personalized experiences for our users, in a data-driven fashion based on users’ interactions and feedback signals.
Unfortunately, companies have exploited public confusion around the disparate types of technologies that fall under the umbrella term “AI”. While some types of AI are rapidly advancing, predictive AI is not. This fact is not widely appreciated, whether by those who buy these tools or those subject to its decisions.
Mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear war.