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“However, in applying some of the (nicer!) ideas in practice, particularly towards influencing more sustainable behaviour at work and at home, around issues such as office occupancy and food choices, as well as energy use, it became clear that the models of people inherent in many kinds of ‘intervention’ are simply not nuanced enough to address the complexity and diversity of real people, making situated decisions in real-life contexts, embedded in the complex webs of social practices that everyday life entails. (This is, I feel, something also lacking in many current behavioural economics-inspired treatments of complex social issues.)”
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“Indeed, probably the most intriguing thing about Ulman’s project is watching the artist construct a convincing illusion of a real-life person’s real-life Instagram feed. Of the 100,000+ followers she has as of this writing, I can’t imagine that all of them are “in on the joke.””